What a whirlwind of a four days we had at The January Furniture Show, NEC. Busy, bustling and even slightly boozy, (our A&J signature G&T’s seemed incredibly popular!) Complete with sprigs of Rosemary, plucked fresh from our hedge our signature drink served as a welcome to all of our much loved customers.
Our NEW Collections showcased our signature laid back luxe style with our latest Club Cool vibe, which is summed up perfectly by The Bloomsbury and Hoxton ranges. The Bloomsbury embodies that mix and match fabric edit, selected by our stylists – Modern checks, twill, embroidered and velvet textures mix with well worn leathers and classic hand studding. In contrast the smooth lines of the Hoxton and emphasised by the soft and smooth nature of our latest fashionable, Tote, leather and the addition of the indulgent genuine velvets and trend led Boucle fabrics add detail and complete the look.
We wanted our stand to be like our A&J virtual home, full of our personality, mixing indoor with outdoor inspiration, nature loving leafy greens, twinkly fairy lights for sparkle and overall theatrical and fun loving with more than a touch of the English eccentric about it! Our picture wall interior was super sized and suitably eclectic, styled around the home of Founder and Design Director Mark Smith and his wife, Stylist Julie – we combined vivid collections of vintage paintings with graphic prints and touches of strong typography. Fake flower displays adorned every table and thanks Julie for painting certain tables red to pop against the green and black of the Hoxton.
As a special note I have to applaud the patience and fortitude of our own team combined with our stand builder’s poor unsuspecting electricians in their commitment to ensuring every lamp was put up, individually placed, hung at just the right height, in clusters and arrangements only known to my brain, (I’m sorry – big hugs).
Take a look at the world of A&J in our fast moving video above.
Here are the A&J family. Cannot thank our retail friends enough for making the show an exciting one!
Much love Michelle xxx