London Fashion Week 2020

From colour direction to shapely trends and textural impact, here’s a round up of our favourite looks from London Fashion Week. We’ve thrown in a few shots of The New Glamour Look Collection just in case you weren’t sure how catwalk ready we are…

Glamour, Grandeur & Grace

There’s a nod towards old world glamour brought forward. Materials are indulgent and juxtaposed. Beautifully draped satins that also create fun angular forms. Frilly edges and fringing extend the idea that there’s a new found love of traditional 1920’s glamour.

JW Anderson AW20. Image: Gio Staiano / Now Fashion
Alexander & James’ Perry Chair from The New Glamour Look Collection

We’ve noted white on white makes a statement of elegance and greys warm up into soft mink shades. Buff and neutral hues form an ideal base to build a fashionable look.

Christopher Kane AW20 Image: Estrop Getty Images

Metallic Elements; Simplicity and Sparkle

JW Anderson’s AW20 collection showcases shades of blackened teal with a mix of neutrals and metallics. It’s exaggerated but understandable; a clever balance of classic design and glamour.

JW Anderson AW20 Collection. Image: Daisy Walker
Alexander & James’ Summerton Sofa from The New Glamour Look Collection

“JW Anderson had the exploration of volume and movement on his mind. Opening with a satin dress with metallic puff sleeves that sparkled in its simplicity. Anderson followed with structured coats in custom fabrics developed in house that exploded with volume. Cape-back silk dresses glided along the runway amid sculptural knitted dresses with capelets attached. Fil-coupé dresses with undulating threads appeared as cocoon forms in turquoise, goldand silver. Juxtaposing the volume were the liquid satin dresses woven with metal, some printed others crushed, compacted and twisted”.

– The Guardian

Deep & Moody Colour Blocking

Richard Malone’s AW20 collection boasts an edible palette of ginger, truffle and berry. Smooth, sophisticated and packing a colourful punch much like our latest velvet collection. Deco russet tones add to the feeling of indulgence and warmth, creating contrast with paired back neutrals to set the scene.


Also gaining a strong presence on the catwalk was Pantone colour of the year, Classic Blue. Colour blocking seemed to be the main use of strong colour through the catwalk, particularly in this striking shade.

“Classic blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

Leatrice Eiseman, Executive Director of The Pantone Colour Institute.
Alexander & James’ Editor Sofa, from The New Glamour Look Collection

Exaggerated Volume, Curves and Angles

If you’re familiar with our brand, you’ll already know we are lovers of generous proportion and volume. We’re thrilled to see this reflected in the latest catwalk collections with dramatic silhouettes and clever tailoring. Shapes are intriguing and never short of detail. Curves are soft yet substantial.

Rejina Pyo AW20. Image; Lia Toby/BFC/Getty Images
Alexander and James’ Cecile Sofa from The New Glamour Look Collection
Alexander & James’ Lonnie Chair, from The New Glamour Look Collection
Emilia Wickstead AW20. Image; Jeff Spicer / BFC Getty Images

Injecting classic glamour into your wardrobe is effortless. London Fashion Week 2020 has shown how high end fashion can be understandable as well as aspirational.

For your home, The New Glamour Look Sofa Collection by Alexander & James will be available from our friendly (and fashionable) retailers late May this year.

Refined glamour is back!

A&J x