Welcome to the School of A&J

Grounded in a Great British heritage, comfortable sofas combine a soft approach with rich detailing classic shapes

Here you will learn everything about how Alexander & James’ designs come alive! We will share all our secrets of manufacture with you so your product knowledge of A&J can become second to none. Our ambition is to give you more clarity on how to sell A&J and the rules that underpin the choices, increasing your ability to sell, sell, sell. And, most of all we want you to enjoy the experience, learn lots of juicy soundbites and fabulous facts and pass on to Jo & Joe public so they can relax and enjoy the experience of buying an A&J sofa too.